Indian hockey vs Indian cricket

With the IPL being omnipotent and omnipresent in the Indian sports scene, there are always these comments regarding bias towards Cricket in India. Other sports like Hockey are not given their due attention by media and sponsors. Here I would say, as far as media is concerned, they would cover what people like to read. Same is the case of the sponsors. Sponsor won't do any charity, they want to earn money. At most, what they they can go for is no profit no loss. How will they earn money? They will earn money if more people are interested in the game. People watch game primarily for two reasons.
A- If the sport itself has an attraction.
B- If the players perform.
For e.g. a game like Football is globally popular. It's charm is tremendous.Most of the Indians are aware of the fact that man utd are the premier league champions ,they are aware that barca won the spanish premier league and inter won the serie a!! At the same time, not many know that recently India was knocked out of the Sultan Azlan Shah Cup by China failing to qualify for the semifinals! We have to accept that the Hockey itself is not as appealing as Football or Cricket .

Now, the performance part. If we remember, we will realize that advent of Cricket and Hockey took place in India roughly at same time i.e. pre -independence. We were world champions in Hockey while minnows in Cricket. Old timers still swear by Dhyan Chand, K D Singh, Capt. Roop Singh. People watched Hockey matches with more relish than Cricket . Cricket was considered elite's game while Hockey was commoner's. Unfortunately, India's Hockey performance started dipping since seventies, while with advent of exceptional talent like Gavaskar, Kapil and Tendulkar, India started performing well in Cricket. It won a World Cup, World Series,World T20 and successfully hosted a couple of World Cups. Sports loyalties were switched, once and for all. Cricket was no more a royal game. Also, Cricket evolved itself with One Days and Day Nighters. Hockey hardly moved an inch. People like players performing, winning matches and tournaments.This trend is there in every country. With standard of their Cricket declining, Brian Lara not withstanding - Football,Basketball and Baseball are now more popular in West Indies.Rugby is still number # 1 sport in NewZeaLand as it is more flamboyant than Cricket plus their performance is much better in Rugby.So unless and until, sporting authorities do not bring innovation in games and players do not motivate themselves to perform, people cannot be forced to watch sport like Hockey . After all, after days hard work, people want fun instead of frustration.